Reflexite Americas Introduces Custom Logo Conspicuity Material

Reflexite Americas expands its capabilities to offer customized conspicuity material.  This feature enables customers to incorporate their logo into products such as Reflexite ® V82 and Daybright©.

Incorporating a customer’s logo into the material provides the opportunity for enhanced visibility and brand awareness while still maintaining compliance to mandated safety requirements.   

“A customer’s logo on Reflexite ® brand conspicuity material presents huge opportunities to enhance brand awareness,” says Marketing Manager Victor Grin.  “Since the conspicuity material is placed right at eye level for motorists, this equates to hundreds of thousands – if not millions – more impressions each year.  That kind of advertising opportunity, matched with the relatively low cost is hard to come by,” he added.

The Marketing and Applications teams at Reflexite Americas can review any logo to determine its viability for the custom product and will work with the customer to determine and develop the best configuration to balance logo appearance and aesthetics and compliance to federal regulations for photometric performance.  Typically, a one-time engineering charge is required to incorporate the logo into the manufacturing process.  For more information, contact your local Reflexite Industry Manager or representative.